Consultative Sales & AI Tools
Master consultative selling techniques and amplify them with AI agents
+35%
Sales productivity
+20pts
Conversion rate
-25%
Sales cycle
What you'll master after this program
Distinguish and explore 3 levels of client issues (immediate, deep, hidden)
Master SPIN Selling across 3 typical scenarios
Argue in terms of business benefits, not features
Handle the 5 most common objections using the LRCP method
Use 4 AI agents daily to double productivity
Maintain your CRM and structure a productive daily routine
Detailed program
Understanding the Client — 3 Levels of Issues
90 min
Go beyond the stated need to understand what truly drives the buying decision
Methods
Deliverables
📋Discovery questionnaire (10 questions per sector)
Simplified SPIN Selling
90 min
Master the SPIN method to turn a hesitant prospect into a convinced client
Methods
Deliverables
📋SPIN script by typical scenario (3 scenarios)
Solution-Based Argumentation
60 min
Present your offer in terms of business value rather than technical features
Methods
Deliverables
📋Argumentation mapped by client persona
Handling Objections — LRCP Method
90 min
Turn objections into opportunities to strengthen prospect confidence
Methods
Deliverables
📋Objections guide (5 cases + full LRCP response)
AI Agents in Daily Practice
90 min
Integrate AI agents into your daily sales routine to multiply productivity
Methods
Deliverables
📋Guide to 4 AI agents
📋AI-augmented daily sales routine
CRM Pipeline & Sales Discipline
90 min
Maintain a clean, actionable CRM so you never lose a deal through oversight
Methods
Deliverables
📋CRM discipline checklist
📋Deal entry template (5 mandatory fields)
Structuring Your Ideal Day
60 min
Organise your day to maximise selling time and minimise administration
Methods
Deliverables
📋Personal ideal day plan (priorities + time slots)
Buying Signals & Closing Techniques
60 min
Recognise the right moment to close and master 3 closing techniques
Methods
Deliverables
📋Closing scripts (3 techniques adapted to your offer)
What you take away
Discovery questionnaire (10 questions per sector)
SPIN script by typical scenario (3 scenarios)
Argumentation mapped by persona
LRCP objections guide (5 complete cases)
Guide to 4 AI agents
CRM discipline checklist
Sales rep ideal day plan
Closing scripts (3 techniques)
Available formats
🏢 In-person
- • In your premises or partner venue
- • Groups of 6 to 12 participants
- • Materials and handouts provided
- • Exercises on your real cases
💻 Remote
- • Zoom + interactive Miro Board
- • Breakout rooms
- • Replay available 30 days
- • Digital resources included
CSF funding available
Up to 70% of the cost recoverable for Moroccan companies — we guide you through the process.
Interested in this program?
Book a free consultation to tailor this program to your team and context.
Request a quote for this program →