Transform your sales team into an AI-powered revenue machine
We help B2B SMEs move from a product-focused culture to a genuine client culture — by combining a sales process, AI and digital marketing in an integrated, measurable system.
Your team deserves a system — not just motivation.
Your team works hard. But these obstacles are costing you deals.
Unclear sales process
Without a structured process, each salesperson invents their own method. Deals fall through the cracks.
Forgotten follow-ups
70% of sales require 5+ follow-ups. Without a system, dormant deals disappear.
Poor qualification
Spending time on unqualified leads is costly and demoralizes the team.
Disconnected marketing
Marketing-generated leads do not arrive at the right time or in the right condition.
Underused AI
Using ChatGPT to write emails wastes 90% of AI potential.
No real-time tracking
Without real-time KPIs, it is impossible to course-correct before results collapse.
Three pillars. One vision. Zero silos.
Not a training firm, not an AI agency, not a marketing agency. All three combined — unique in Morocco.
Consultative Sales
Process · Posture · Coaching
- Structured 7-step sales process
- SPIN Selling & client-centric posture
- KPI management & team rituals
+35%
Productivity
+20pts
Conversion
Artificial Intelligence
Qualification · Follow-ups · Reporting
- AI agents (WhatsApp/website) — auto qualification
- Automated meeting prep in 10 min
- Real-time dashboard & reporting
+40%
Time saved
+27%
Leads converted
Digital Marketing
LinkedIn · SEO · Qualified Leads
- B2B strategy aligned with sales
- Content marketing & sector SEO
- Email nurturing & B2B webinars
x2
Lead volume
100%
Qualified leads
⚡ The integrated approach advantage: no other player in the Moroccan market combines all three pillars with a contractual commitment to results.
Data, not promises
Before → After
* Client averages — last 12 months
Key metrics
Productivity
Conversion
Sales cycle
Lead volume
Our commitment
We do not sell training hours. We commit to results.
From day one, we define your target KPIs — conversion rate, qualified leads, sales cycle — and contractually share the risk: if your metrics do not improve, we extend the engagement for free.
Our Sales + AI + Marketing approach — no separate providers, no theory disconnected from the field. One partner, one method, results visible in 90 days.
14h → 7h
Admin tasks / week
Where does your company stand with AI?
In 15 minutes, evaluate your AI maturity across 9 key dimensions and receive a personalized action plan from PROPULSIA.
15 min
to complete the test
15
targeted questions
4
maturity profiles
150+ executives tested · No sign-up · 100% free
Explorateur IA
0 à 20 points
Initiateur IA
21 à 38 points
Intégrateur IA
39 à 50 points
Pionnier IA
51 à 60 points
Your profile is waiting
Take the test
An entire career at the heart of the world greatest organizations — Dell, Amazon, MENA markets — taught me one truth: it is not the budget that makes the difference, it is not the product.
It is the relationship, carried by the right method and amplified by the right tools. Today, that tool is called AI.
I founded PROPULSIA because Moroccan companies deserve to dominate their market — not just survive in it.
Adil Hilali · Founder & CEO, PROPULSIA
Adil Hilali
Expert in commercial management, organizational transformation and AI applied to business. 25 years leading major organizations — from Dell to Amazon — before dedicating his career to transforming the sales teams of Moroccan SMEs.
DELL Technologies
Sales Director · 35M EUR/quarter portfolio
Amazon (MENA)
Operations Director · 486 employees · +15% productivity
Consultant since 2015
INWI, Attijariwafabank, Marjane · 150+ managers coached
Experience gained alongside
They transformed their growth.
In 8 weeks, our dormant leads turned into active deals. The AI agent qualifies prospects before my salesperson even calls them. We gained 2.1M MAD in additional revenue.
Karim B.
CEO IT SME · Casablanca
Our salespeople now ask the right questions at the right time. SPIN Selling deeply changed their posture. Closing rate went from 28% to 56%.
Sara M.
CEO HR Firm · Rabat
The qualification agent runs on its own — leads arrive pre-qualified in our CRM with an ICP score and the 3 main pain points identified. +40% exploitable leads.
Youssef A.
B2B SaaS Founder · Casablanca
For the first time in 8 years, I know exactly where all my negotiations stand in real time. Pipeline is x2 and forecasts are reliable.
Nadia E.
CEO Finance Firm · Rabat