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P-DG-011 day + 2 coaching sessions👤 Dirigeants🖥 In-person / Remote

Vision & Growth System

Build an integrated Sales + AI + Marketing system to drive your SME growth

+35%

Sales productivity

90d

Operational roadmap

What you'll master after this program

Distinguish a product-oriented organisation from a customer-oriented one

Quantify the real cost of an unstructured commercial process

Design a scalable 7-step sales system

Identify and prioritise 4 high-ROI AI use cases

Build a 90-day transformation roadmap

Define the 5 key management KPIs for a B2B services SME

Detailed program

M1

Customer Culture vs Product Culture

90 min

Understand why most B2B SMEs leave money on the table by staying in a product mindset

Methods

Self-assessment (10-item quiz)Structured debateReal-case analysis

Deliverables

📋Customer culture diagnostic (score + improvement areas)

M2

Building a Scalable Sales System

90 min

Architect a structured, attributable and measurable commercial process for your team

Methods

Post-it workshop5 Whys methodParticipatory design

Deliverables

📋Current vs target process diagram

📋Commercial RACI

📋5 priority KPIs

M3

4 AI Use Cases + Digital Marketing

90 min

Demystify AI and identify the 2–3 automations to implement first for quick ROI

Methods

Live demo (3 × 5 min)Personalised ROI calculationPriority vote

Deliverables

📋4 AI use cases checklist

📋Personalised ROI calculation

M4

1:1 Workshop — 90-Day Roadmap

60 min (individual)

Individual coaching session to build your personal and communicable transformation plan

Methods

1:1 CoachingRoadmap canvas

Deliverables

📋Personalised 90-day roadmap

📋Team communication script

What you take away

📋

Customer culture diagnostic (1–2 pages, score + areas)

📋

Current vs target commercial process diagram

📋

Sales team RACI matrix

📋

4 AI use cases checklist with personalised ROI calculation

📋

Ready-to-share 90-day roadmap

Available formats

🏢 In-person

  • In your premises or partner venue
  • Groups of 6 to 12 participants
  • Materials and handouts provided
  • Exercises on your real cases

💻 Remote

  • Zoom + interactive Miro Board
  • Breakout rooms
  • Replay available 30 days
  • Digital resources included

CSF funding available

Up to 70% of the cost recoverable for Moroccan companies — we guide you through the process.

Interested in this program?

Book a free consultation to tailor this program to your team and context.

Request a quote for this program →