B2B Digital Marketing & AI
Build and manage a B2B digital marketing strategy aligned with your sales objectives
×2
Lead volume
100%
Qualified leads
CAC
Controlled and measured
What you'll master after this program
Build a coherent B2B multi-channel marketing strategy
Create and manage a content calendar with AI assistance
Measure the ROI of each marketing channel
Align marketing actions with commercial objectives
Use LinkedIn for qualified B2B lead generation
Detailed program
B2B Marketing Strategy — The Fundamentals
90 min
Build a B2B marketing strategy grounded in the reality of your buyers
Methods
Deliverables
📋B2B persona (2-3 profiles)
📋Buyer journey map
LinkedIn B2B — Lead Generation Machine
120 min
Turn LinkedIn into a qualified lead generation channel with a repeatable method
Methods
Deliverables
📋Optimised B2B LinkedIn profile checklist
📋4-week editorial plan
AI-Assisted Content Calendar
90 min
Plan and produce quality B2B content at a sustainable pace thanks to AI
Methods
Deliverables
📋3-month content calendar (12 weeks)
📋Content prompt library
SEO & B2B Email Marketing
90 min
Build lasting organic presence and nurture leads with email sequences
Methods
Deliverables
📋90-day SEO plan
📋Email nurturing sequence (5 emails)
ROI Management & Marketing Attribution
60 min
Measure the effectiveness of each marketing action and optimise budget allocation
Methods
Deliverables
📋Marketing ROI dashboard
📋Monthly reporting template
What you take away
B2B persona (2-3 documented profiles)
B2B buyer journey map
Optimised B2B LinkedIn profile checklist
3-month content calendar
90-day SEO plan
Email nurturing sequence (5 emails)
Marketing ROI dashboard
Available formats
🏢 In-person
- • In your premises or partner venue
- • Groups of 6 to 12 participants
- • Materials and handouts provided
- • Exercises on your real cases
💻 Remote
- • Zoom + interactive Miro Board
- • Breakout rooms
- • Replay available 30 days
- • Digital resources included
CSF funding available
Up to 70% of the cost recoverable for Moroccan companies — we guide you through the process.
Interested in this program?
Book a free consultation to tailor this program to your team and context.
Request a quote for this program →